Mark Zuckerberg announced on Thursday that the company Facebook, not Facebook the social media platform, will be renamed to Meta. You could say that the company’s critics were fast to mock this movie.
Zuckerberg commented that the name change will allow them to reflect their focus on the metaverse, as well as its expansion into virtual spaces where users interact via digital avatars. The company’s popular platforms Facebook, Instagram along WhatsApp will keep their current names intact, furthermore will operate under the renamed Meta company.
“Our brand is so synonymous with one product that it can’t possibly represent everything we’re doing today, let alone what we will do in the future,” commented Zuckerberg at the company’s annual Connect conference.
Twitter reactions to the new name “META“
Right after, Meta caught fire and became a trending topic on Twitter. An irony noted by a few critics: “Every time we make fun of Facebook on Twitter it feels very Meta,” Steven Spohn tweeted.
The reaction on Twitter was critical: “It’s called Meta because we’ve never Meta worse idea. BOOM got ’em,” John Epler tweeted.
A few lawmakers, journalists, fellow brands among others were quick to take shots at the new name. Many of them were citing long-time criticisms as well as their crises. These included a cache of documents leaked by former product manager Frances Haugen.
Alexandria Ocasio-Cortez, D-NY tweeted “Meta as in ‘we are cancer to democracy metastasizing into a global surveillance also a propaganda machine for boosting authoritarian regimes while destroying civil society… for-profit!’”
Facebook has become the target on Twitter over the move. The fast-food chain Wendy’s on Twitter changed its name simply to “meat.”
Twitter’s official Twitter also chimed in on the action and joked that they have “BIG NEWS.” “lol, jk still Twitter,” they tweeted.
Hulu tweeted to assure their customers that “we are still Hulu.”
Facebook’s recent negative news cycle “had nothing to bear on this.”, Zuckerberg shared with The Verge.
“Even though few people might want to make a connection, I think that’s somewhat ridiculous,” he stated. “If anything, I think it is not the environment that one would like to introduce a new brand into.”
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