The Rise of Apple after its downfall: Apple History

Howdy, Apple enthusiasts! I’m here to tell you about the rise of Apple after its downfall. We all know what happened in 2001 when Steve Jobs stepped down and left Apple without a leader. The company was struggling financially and lost a lot of money for years following this event. However, since then we’ve seen an incredible turnaround with new innovations coming out every year!

Yes, I know that I said the rest is history in “Did Steve Jobs get fired from Apple?” of this article, but everyone needs to be aware of the history behind the mobile device that they’re proud to own. After coming back to Apple and becoming the interim CEO, Jobs was on a mission to make his company regain its place in the market. Jobs being a productive leader started making big changes almost immediately, these decisions paid off big time.

The changes that took place before the Rise of Apple in Apple History:

Jobs had grasped the ideology behind the marketing success of legendary companies like Nike, Coke, Disney, Sony, etc. He understood that marketing was about values. Jobs worked closely with John Ive to develop a chain of products that had a cultural effect, starting with the “THINK DIFFERENT “advertisement campaign in 1997. The failing products were canceled and the focus was shifted back towards the Mac. Early in his return Jobs also worked with Bill Gates to secure a $150,000,000 investment, that was used for advertisement and to highlight the products that were bringing revenue to the company. Prior releases of Apple had suffered setbacks as consumers bought Wintel (Windows Pcs) instead of Apple’s models.

The Outcomes

In August 1998 Apple’s savior was revealed in the form of iMac as it had bought high anticipation and divided opinions. It was the all-in-one computer that was an instant success. Jobs was appointed as the full-fledged CEO of Apple in 2000 which finally granted him the power to make Apple as great as he always envisioned. Leading to the release of iMac, iTunes, iTunes Store, Apple Store, iPod, iPhone, App Store, and the iPad which all saw great demand and reviews from the consumers.

The Ending

Steve was diagnosed with a pancreatic neuroendocrine tumor in 2003, having surgery in July 2004. Jobs eventually underwent a pancreaticoduodenectomy (or “Whipple procedure”) in July 2004 that appeared to remove the tumor successfully. It had returned in January 2006, in 2009 jobs underwent a liver transplant at Methodist University Hospital. On August 24, 2011, Jobs announced his resignation as CEO, Jobs became chairman of the board and named Tim Cook as his successor as CEO. Jobs died of respiratory arrest related to the tumor at the age of 56 on October 5, 2011.

Apple has come a long way since Steve Jobs first stepped down from his position as CEO. The company was struggling financially and lost money for years following this event, but they’ve seen an incredible turnaround with new innovations coming out every year! After returning to the company in 1997 and becoming interim CEO, Jobs made big changes almost immediately- these decisions are what helped make Apple into the successful business it is today. If you’re interested in learning more about how this all happened or if you want help incorporating some of these principles at your own organization, let me know because I’d love to chat!