Starting next year, Apple will be adding support for rich communication services (RCS), a technology that will improve the messaging experience between iPhone and Android users. With RCS, users will be able to send higher quality photos and videos, have more reliable group messaging, enable read receipts, and share their locations. This move comes after pressure from competitors like Google and Nothing, as well as advocacy from digital rights groups. Apple’s adoption of RCS is seen as a positive step towards improving the texting experience for users.