Momentary Markets
Real-time opportunities to capture “momentary markets” will transform the way in which customer analytics and advertising are viewed. As digital realities get more sophisticated and narrowed right down to an exclusive reality of every moment, trends will align towards more customized and on-demand experiences to satisfy customer needs.
To do this, businesses will get to combine real-time analytics capabilities with sophisticated back-end systems to capture constantly changing customer needs. Pairing this with the constant updating of digital demographics will open new alleys for businesses to wish unmet customer needs.
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