Personal Profiling- Enhancing Adaptation
Digital integration into people’s lives has become so deep that data analytics has more information than they might ever analyze with current technology. As consumer analytics becomes a crude priority of each business, profiling consumers by examining how they interact with the technology at hand is the newest trend.
To analyze the gateways to profiling user spending patterns, we’d like to answer questions like:
- What social media apps do they most visit?
- How do they curate their social profiles?
- What pictures do they post?
- What are all places they check into on social media?
The trick here for businesses is to integrate and adapt to an individual’s preference for the most recent technology. Gillette has partnered already with 3D printing startup Formlabs.
Despite having a promising future, this raises a glaring question – where is consumer consent during this personal profiling. Where can we draw the socially acceptable line and the way will this line differ from consumer to consumer?
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